What is Digital Signage? | Benefits | Application Ideas

Benefits

WOW Power! - A digital sign has the stopping power to get your customer’s attention. Once you have commanded their attention, you have an opportunity to influence their buying decisions.

Relevant - Because you can generate digital content relatively easily and inexpensively, you can make sure the message is as relevant as it can possibly be. Changes can be made quickly and cost effectively, and targeted messages can be distributed to multiple displays at one time.

Dynamic - Digital Signage is a dynamic venue as opposed to static billboards and posters. Message content can easily be tailor-made for a specific location, event and viewing audience. Create visually stimulating, eye-catching promotions that demand attention. Deliver promotional and sales messages to your customers at the point of purchase. Audio, video and animated graphics create digital signage that engage the emotions and influence decisions.

Cost and Time Savings - Because you eliminate the need to print and distribute static signs every time you change your message or campaign, you save on printing costs and processing time. What you will have is instant digital programming with informative and entertaining content.

Versatile - Digital Signage is at the forefront of digital media distribution by allowing computer generated, full motion video, photo-realistic graphics, text, animation, and audio to be downloaded and displayed simultaneously at one or multiple locations.

Centralized control - Create multiple zones in a single store. Channel different content to each in-store location or funnel the same content to all locations. Influence buyer decisions at the point of purchase. Wide area network connections allow corporate headquarters to update content in hundreds of stores at one time, or allow store managers to make individual changes to suit the needs of their particular location. Flexibility is the key.

Uses Standard Media Files - Don't re-do your existing campaigns - that takes money and resources! Repurpose existing creative content from TV, print, or Web advertising for use on the digital system.